Cliche but true. This year is the prelude to an amazing decade and we prepare to start a brand new one in another 13 months. The next decade begins in 2011. As I stare at my toes and post another picture up onto facebook, I wonder what my life would have been like without facebook, twitter and myspace. And I think, honestly, it would have had more time to do the things i like.
The peer pressure mounts online these days. Are you fb? You're NOT on twitter? Have you flickr'd our photo yet? Nuke 'em all! That's the plan anyway when I put to practise my 4-hour week (snigger). For now, every single brand is looking into it. And if they haven't, they had better, so say the experts. My prediction is that it already is a part of marketing practices worldwide. Humans flock to whichever communication tool that works best for them. Remember a time when SMS was new? How many people embraced that? Some countries are still aversed to it. How about when the CD Rom was first introduced? I still remember setting appointments for my boss to introduce the concept of CD Rom in 1993/4. Boy were they dubious!
So now social marketing... for those who use it as a marketing tool, they're the most effective thinkers. For those who are immersed in it, beware... how much time are YOU really spending on it. Yes, we hear the excuses everyday. That you need to go on fb to chat with others. But how about just going lo-tech and just picking up the phone? Seriously... just do it. It's nice to sometimes just hear the voice on the other side. It's personal. Life's personal.
Happy 2010!
