Rockin' for the Environment was a pretty cool event. I offered to help out by raising my hands and getting it dirty with the guys from Benchmarx. Even Rina Omar, previous host of 8TV Quickie got her hands dirty and came to the party! Good one guys! What the band set out to do has caught on... can't wait til next year!
Greenwashing. Like grey water, it's a little murky when companies start to use those catch words like 'green collar jobs' or when CNN changes the colour of its logo to green. Jumping on the band wagon? Well, your new enviro rock chick will tell you, at the end of the day, if it's an indie run project, it'll always come from the heart. Hard for corporates, which ARE ABOUT MAKING MONEY and at the same time, paying its dues from its CSR coffers to not appear to be greenwashing. Then again... think about it. If a cigarette giant is suddenly pumping millions to fund an environmental project, how much of a greenwash is that?
So there's even the Carbon Emissions Index. http://www.carbonfootprint.com/ Gosh! More to come.... i need to go away as am turning green
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