You hear it perpetually on a daily basis. 'Passion' must be the most overly used word in the English language since the launch of reality show programs. If only we were paid a Ringgit for every person chasing their dreams. Or, in my case, for every person I help coax or empower towards chasing their dreams. I'm a publicist, you see. My job is to guide them towards 'the telling' of their dreams. Building stories, sharing tales, how a person follows his/her heart towards perfection.
I suspect, though, that life may take a turn.
My passion lies in empowering others. But sometimes, I suffer from what the salesmen of the 80s call, 'CALL RELUCTANCE'. So in preparation for a new client, I often PUSH myself and GOGOGO until I create enough inertia with ideas and messaging that I propel myself ahead with words, yet without making the slightest physical move. It's what I call INERTIA PR; where one is propelled speedily forward, when the vehicle abruptly halts.
Picture the Volvo crash test advert - you know, the one where the stick figures propel and crash out of the car as the car suddenly brakes. Well, I've come to a realisation that PR builds towards that moment of inertia. That's the power of PR. We build and build and one day, the mass of body weight (or our subject matter) will be compelled forward, therefore making a SPLASH in the news. Corny, I'm sorry, I know but yeah, just some random thoughts. Just like baking butter cake at midnight, which incidentally, if you've stumbled onto this post, I'm having these thoughts while baking a Key Lime Butter Cake with my nephew for his school passion project and I've never ever baked a cake! It was our first cake baked. It was delicioso! And it spurred this post.
You see, that's passion. Doing something for fun, and not for our career. Just baking a cake for fun!
What's not passion, is when you take your passion in a hobby or creative pursuit and turn that into a job, making you spend eight hours or more on it, turning it into a mundane day-in, day-out chore. It no longer becomes passion. Or, when you fail to separate the hobbyist in you, with the career path you were supposed to take, in order to earn the funds so you can spend more time on your hobby projects.
I suspect, though, that life may take a turn.
My passion lies in empowering others. But sometimes, I suffer from what the salesmen of the 80s call, 'CALL RELUCTANCE'. So in preparation for a new client, I often PUSH myself and GOGOGO until I create enough inertia with ideas and messaging that I propel myself ahead with words, yet without making the slightest physical move. It's what I call INERTIA PR; where one is propelled speedily forward, when the vehicle abruptly halts.
Picture the Volvo crash test advert - you know, the one where the stick figures propel and crash out of the car as the car suddenly brakes. Well, I've come to a realisation that PR builds towards that moment of inertia. That's the power of PR. We build and build and one day, the mass of body weight (or our subject matter) will be compelled forward, therefore making a SPLASH in the news. Corny, I'm sorry, I know but yeah, just some random thoughts. Just like baking butter cake at midnight, which incidentally, if you've stumbled onto this post, I'm having these thoughts while baking a Key Lime Butter Cake with my nephew for his school passion project and I've never ever baked a cake! It was our first cake baked. It was delicioso! And it spurred this post.
You see, that's passion. Doing something for fun, and not for our career. Just baking a cake for fun!
What's not passion, is when you take your passion in a hobby or creative pursuit and turn that into a job, making you spend eight hours or more on it, turning it into a mundane day-in, day-out chore. It no longer becomes passion. Or, when you fail to separate the hobbyist in you, with the career path you were supposed to take, in order to earn the funds so you can spend more time on your hobby projects.
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